Not all advertisements need to be on a billboard or in a magazine to catch the attention of people. This unorthodox promotion for a casino successfully reaches its target audience in an airport terminal. Visitors to this city in search of entertainment need not look further than their baggage claim for an idea as to where to go. Numbers from a casino roulette have been painted onto the brightly colored conveyor belt, encouraging tourists to guess what number their bags will rest on. The advertisement brings a spirit of play and gambling to the normally dreary task of claiming luggage. If a traveler enjoyed the game, they can take the advise to “Keep Playing” at the Casino Di Venezia. The bright colors immediately stand out in the usually bland and dull baggage claim area, and the shape and movement of the conveyor belt is similar to the casino roulette. No doubt the designers of this advertisement wanted for tourists to experience the thrill of a game, and thus the encouragement to “Keep Playing” will lead the travelers to the casino. This teaser for tourists has no doubt garnered much positive attention for the locale, and I applaud the creativity involved.
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